Blog
Writing about what actually works.
No growth-hacking, no invented statistics. Mostly what we find when we measure real trade websites, and what it means for getting found.
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Nineteen trade websites told the AI crawlers not to read them
We checked the robots.txt of 259 UK trade websites. Nineteen block GPTBot, ClaudeBot and the rest by name — and almost none of the owners chose it.
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Why your local heatmap is red
A heatmap answers where. It does not answer why, and the why is the part you get paid for.
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We checked 259 trade websites. Four out of five are invisible as local businesses.
Real numbers from 259 UK trade websites: what is actually broken, what is mostly fine, and the one gap almost everybody has.
More coming weekly. If there’s something you want measured properly rather than guessed at, say so and we’ll write it up.