Blog
Writing about what actually works.
No growth-hacking, no invented statistics. Mostly what we find when we measure real trade websites, and what it means for getting found.
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Why your website gets visits but no enquiries
Getting traffic but no calls or quote requests? Here are the usual reasons UK trade and small business websites leak enquiries, and how to check yours free.
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The two lines Google shows
A third of trade websites do not have one clear main heading. 41 have nothing written under the name. Both are quick to put right.
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Fifteen trade websites told the AI crawlers not to read them
We checked the robots.txt of 249 UK trade websites. Fifteen block GPTBot, ClaudeBot and the rest by name, and almost none of the owners chose it.
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Why your local heatmap is red
A heatmap answers where. It does not answer why, and the why is the part you get paid for.
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We audited 483 UK trade websites. Nearly half are invisible as local businesses.
Real numbers from 483 UK trade websites, audited: what is actually broken, what is mostly fine, and the one gap almost everybody has.
More coming weekly. If there’s something you want measured properly rather than guessed at, say so and we’ll write it up.