White-label reporting
The report goes out with your name on it. All of it.
Not a logo dropped into the corner of somebody else’s template. Your colours, your name in the signature, your audit page on your own link, and no mention of us anywhere the client can see.
The real cost of reporting is not the software
Ask a small agency what they spend on SEO tools and you get a number. Ask what reporting costs and you get a pause, because it is paid in Friday afternoons.
The usual shape: export from one tool, screenshot from Search Console, rebuild it in a document, write a paragraph explaining what it means, repeat per client. It is not hard work. It is just work, every month, and it is the first thing to slip when you are busy.
When it slips, the client does not see a report. What they see is silence, and silence is what they are looking at on the day they decide to stop paying.
What white label actually means here
Four things, and all of them are on by default
Your brand on the document
Agency name, logo and accent colour, set once in settings and applied to every report for every client after that.
Your name on the email
The client gets it signed by your agency, not by a tool they have never heard of. Turn the email off per site if you would rather send it yourself.
Your own audit page
Each agency gets a branded audit page. The client clicks through from the report and lands somewhere that still looks like you.
Measured, not guessed
Every number comes from a check that actually ran. Where a ranking could not be confirmed, the report says so rather than filling the gap with something tidier.
On a schedule
Pick the day. It goes out whether you remembered or not, which is the entire point.
Included, not a tier
White labelling is not held back for a bigger plan. It is on the plan there is, because an agency needs it on day one.
Where it lands
Next to the client, not in another tool.
Ospry installs as a GoHighLevel marketplace app, so a client’s score, audit history and reports sit in the sidebar beside their contact record and their opportunities.
It audits any website, not only the ones HighLevel hosts. The client still on WordPress from a previous developer is covered the same as the one on a funnel.
If you do not use HighLevel, it works perfectly well on its own. The CRM part is a convenience, not a requirement.
What we will not put in a report
A report is the document a client uses to decide whether to keep paying you. That makes an inflated one a liability rather than a favour, so a few things are deliberately absent.
- No invented rankings. If a position could not be confirmed, it is marked not found rather than estimated.
- No score that moves on its own. Speed scores are taken from repeated runs and the middle one is kept, because a single run is a sample and not a measurement.
- No filler. Nobody needs forty pages. The client needs to know what changed, what you did and what is next.
This matters more than it sounds. The fastest way to lose a client is a report that says everything is wonderful in a month where the phone did not ring.
Get the last Friday of the month back.
Free to start, no card. White labelling is on the paid plans, at £79 a month or £174 for six months.