Pricing
Every price, on one page
What you get, what it costs and what happens if you stop. Start free, then pick your plan inside your Ospry account whenever you’re ready. Not sure which one fits? Book a demo and I’ll show you round.
£0 a month
For seeing what’s wrong with your site before you spend a penny.
- 1 website
- 5 audits a month
- Your Website Breakdown: what’s wrong, why it matters and what to do first
- The Technical Developer Fix Sheet to hand straight to whoever builds your site
- Keyword research
- 250 AI credits a month
- Cue free for 14 days, so you can see who’s on your site and what they’re after. After the trial Cue comes off Free unless you upgrade or add Cue Standalone.
- No card needed
£49 a month
For one business looking after its own site.
- Everything in Free
- 2,500 AI credits a month
- Cue on your website, all the time
- Search Console connected: the real searches that bring people to you
- Nib: fixes and page drafts you approve (page drafts are Beta)
- Rank tracking (Beta)
- Built-in CRM for your leads
£99 a month, for life
Everything in Agency for half the price, locked in for as long as you stay.
- Everything in Agency, including every revamp feature as it lands
- 5 websites
- 15,000 AI credits a month, pooled across the workspace, same as Agency
- Reports with your name on them
- Your price never goes up while you stay subscribed
- First say in what we build next
- Only 75 places, then it closes
£199 a month
For agencies looking after client sites.
- Everything in Solo
- 5 websites
- 15,000 AI credits a month, pooled across the workspace
- Client reports under your own name
- A workspace and client page for each client
- Cancel any time, it stops at the end of the billing period
£499 a month
For bigger agencies and operators.
- Everything in Agency
- 25 websites
- 35,000 AI credits a month, pooled across the workspace
Talk to us
We’ll price it round what you run.
- Cue capacity sized to your websites
- A credit pool to match
- Support and commercial terms agreed with you
Prices are per month. We’re not VAT registered, so no VAT is added. Upgrades and plan changes happen inside your Ospry account only. If you’re already paying, your price is locked in, and you’ll get 30 days notice before anything about your plan changes. Not sure what an AI credit is? It is explained below. Ospry is provided for business and professional use.
What Free gives you
One subscription instead of several
The jobs Ospry does are usually bought as separate tools, each with its own monthly bill. This is what the usual tool for each job publishes as its price, next to what is already in the Ospry plan.
| The job | Usually bought as | Their price, billed monthly | Ospry Solo, £49 a month |
|---|---|---|---|
| Website audits and keyword research | SE Ranking Core | £95 a month | Included |
| Rank tracking and a local map | BrightLocal Track, 1 location | $41 a month | Included, 50 tracked phrases |
| AI chat that answers visitors and takes callbacks | Tidio Starter with Lyro AI | $29 + $39 a month | Included: Cue on your website, 2,500 AI credits a month |
| A pipeline for your leads | Pipedrive Lite, 1 user | £24 a month | Included |
| Fixes and page drafts (Beta) you approve | Not usually sold as a tool | Included: Nib | |
| Every month | Four subscriptions | £119 + $109 | £49 |
| The job | Usually bought as | Their price, billed monthly | Ospry Agency, £199 a month |
|---|---|---|---|
| Audits and keyword research for every client | SE Ranking Core, 10 projects | £95 a month | Included |
| Rank tracking and local maps | BrightLocal Track, 2 to 5 locations | $62 a month | Included, 100 tracked phrases per client |
| Client reports with your name on them, and a client portal | AgencyAnalytics, 5 clients at £19 each | £95 a month | Included |
| AI chat with its own settings on each client’s website | Tidio Plus | from $300 a month, plus usage | Included: Cue on all 5 websites, 15,000 AI credits a month |
| A pipeline for your leads | Pipedrive Lite, 1 user | £24 a month | Included |
| Every month | Five subscriptions | £214 + $362, plus chat usage | £199 |
Prices are each company’s own published price for the plan named, billed monthly, in the currency they publish it in, checked on 9 October 2026. Most of them are cheaper if you pay for a year up front. We have not converted dollars to pounds. The tools are not identical to ours: each of them does more in its own area than Ospry does in that area, and we compared the entry plan that covers the job. Prices change, so check each company’s pricing page before you decide. More websites on any paid plan are £15 a month each, or £60 for five, with checks, tracking, Cue and 500 AI credits a month on each.
The only extras on any Ospry plan are optional: Cue on more websites and AI credit top-ups, both listed below.
Add-ons and top-ups
For paid plans only. The free plan keeps its monthly allowance and cannot be topped up.
AI credit top-ups
- 1,000 AI credits for £10 one-off
- 5,000 AI credits for £45 one-off
- 10,000 AI credits for £80 one-off
Purchased credits are added to your balance and do not replace your monthly allowance.
Extra websites
- +1 website for £15 a month, with 500 AI credits a month
- +5 websites for £60 a month, with 2,500 AI credits a month
Add websites without changing your main plan. Each one gets checks, rank tracking (Beta) and Cue on the paid plans (Cue only on Cue Standalone), and its 500 AI credits a month join your workspace’s pool. Websites, not user logins.
Add-on and top-up prices are subject to change.
What AI credits are
Different AI requests use different amounts of processing. Credits keep usage predictable while allowing Cue to use the right level of processing for each request.
A short answer to a simple question uses less than a long one that has to read more of the website first, so there is no fixed number of conversations or messages per credit.
If your credits run out, Cue keeps collecting leads and callback requests. Only the AI replies pause, until your allowance resets or you buy a credit pack. Automatic top-up is not available yet.
Only need Cue?
Had your 14 day trial and only want Cue? Keep it on its own for £29 a month: Cue on 1 website, 2,000 AI credits a month, Site Brain, the Cue inbox and lead and callback capture.
Cue Standalone, £29 a month.
- 1 Cue site
- 2,000 AI credits a month
- Site Brain, so answers come from what the website actually says
- Visitor conversations, kept in the Cue inbox with the full history
- Lead and callback capture
- Cue insights
- Buy extra AI credits if you need them
- Add extra websites if you need them (£15 a month each, or £60 for five, each with 500 AI credits a month)
- Upgrade into full Ospry later without rebuilding the account. Your Cue setup stays in place.
Cue Standalone is the chat on its own. It does not include the full Ospry growth system: no website checks, Search Intelligence, Nib or CRM.
What happens if you stop
- Nothing is deleted. Every audit you have run, every ranking and all the history stay exactly where they are.
- The client sites are paused, not removed. When you subscribe again, you choose which websites to make active, up to your plan's allowance. They carry on with their history and settings, so nothing needs setting up a second time.
- The free plan carries on, with 5 audits a month and 250 AI credits a month, for as long as you want it.
- Nothing is charged after you cancel, and we email you to confirm it stopped rather than leaving you to check.
How we bill
- Nothing is metered without asking first. Going past an allowance stops and tells you the price rather than quietly appearing on an invoice.
- Only live client sites use Cue capacity. Cue runs only on active client websites, so prospect and demo sites never use your paid Cue capacity.
- Your audit page is included. The public website audit page is free on every plan, with 25 visitor checks a month on Free and Cue Standalone, 250 on Solo, and 1,000 on Founding, Agency and Growth.
- Part months are worked out properly. Add an extra Cue site on the 28th and you pay for three days of it, not a month.
- Card details never touch us. Payment is taken by Stripe on their own page, and changing a card or cancelling is done there too.
Prices are in pounds sterling. If you are paying from outside the UK, your bank converts at its own rate on the day.
Questions people ask
Is there a free plan?
Yes, and it does not expire: 1 website, 5 audits a month, your Website Breakdown and Technical Developer Fix Sheet, keyword research and 250 AI credits a month, with no card required.
How do upgrades work?
Only inside the app. Start free, then go to Billing in your Ospry account and choose a plan. Nothing on this website takes a payment, and upgrades aren’t done through a CRM or by email.
What does Founding include?
Everything in Agency, including every revamp feature as it lands: 5 websites, 15,000 AI credits a month pooled across the workspace, reports with your name on them and a say in what we build next. It’s £99 a month, and that price stays yours for as long as you stay subscribed. There are 75 places, then it closes.
What happens to Cue after the 14 day trial?
On a new free account, Cue switches off after 14 days. Your account and everything else on Free carry on. To keep Cue, choose Solo or any plan above it inside the app, or add Cue Standalone for £29 a month.
What does Cue cost?
Cue comes with Solo and every plan above it: 1 website on Solo, 5 on Founding, 5 on Agency and 25 on Growth. Free accounts get a 14 day trial. On the paid plans each website also gets checks and rank tracking (Beta). Extra websites are £15 a month each, or £60 a month for five, and each adds 500 AI credits a month. If Cue is all you need, Cue Standalone is £29 a month for 1 website and 2,000 AI credits a month.
What are AI credits?
Different AI requests use different amounts of processing. Credits keep usage predictable while allowing Cue to use the right level of processing for each request. Paid plans can top up. Purchased credits are added to your balance and do not replace your monthly allowance.
What happens if I run out of credits?
Cue keeps collecting leads and callback requests. The AI replies pause until your allowance resets or you buy a credit pack. Automatic top-up is not available yet.
Do I pay for a site I am only pitching for?
Not for Cue. Cue runs only on active client websites, so prospect and demo sites never use your paid Cue capacity. Audits you run while pitching come out of your plan’s normal audit allowance.
Start on the free plan.
No card, and it does not expire. Move up when it is earning its keep, from inside your account. Not sure which plan fits? Book a demo.