The audit

What a website audit actually measures

Roughly a minute per site, and it is a real browser doing real work. Not a score generated from a database of averages: a page loaded, rendered and read the way a visitor and a crawler each see it.

What runs

A genuine Lighthouse run for speed and page health. SSL and the security headers. Domain age. On-page SEO parsed from the page itself rather than inferred. And a site-wide crawl that walks every page it can reach, not just the homepage.

Both screen widths are measured, every time. A phone at 390 wide and a laptop at 1280. That matters more than it sounds: we have measured a call button that is a perfectly good 203 by 41 pixels on a laptop and exactly 0 by 0 on a phone. Reporting only one width would have called that fine.

What comes back

Findings ranked by impact and written as instructions. "6 of 16 images have no alt text", not "improve accessibility". If you cannot act on a line, it should not be in a report.

Each one says which screen it applies to when that is not both, because "on a phone, though not on a desktop" is usually the whole insight.

The AI readability check, included

Whether ChatGPT-class crawlers can actually read the site. It compares the HTML a crawler receives against the page a visitor sees, because those are frequently not the same document. Most tools sell this as an upsell. It runs on every audit here.

What it refuses to do

It will not invent a number. Where a check could not run, the report says so rather than filling the gap with a zero, because a zero reads like a measurement and an empty space reads like the truth.

A server refusing our crawler is recorded as a refusal, with the status code and the server that sent it, not as an absent file. Those are different facts about your website and a tool that cannot tell them apart will tell you to create things you already have.

What we found running it on 249 trade sites

The average score was 7.8 out of 10. Most trade websites are fine. The same few things are missing from nearly all of them: 203 have no LocalBusiness schema, 182 no HSTS, 163 no structured data of any kind, and 145 have photographs with no alt text.