Getting started.

Step 1 — Get in

There are two doors, and which one you use depends on how you were sent here.

From the GoHighLevel marketplace: install the app and you are in. No signup, no invite code, no password to choose. Your workspace is created by the install and your sub-accounts come across as sites on their own.

From an invite email: go to app.osprysuite.com and use the code in the email. You pick your own password; nobody here can see it.

If a code says it is not valid it has usually been used already. Reply to the email and you will get another.

Step 2 — If you came in through GoHighLevel, set a direct login

Settings → Direct login. Ten seconds, and worth doing now rather than later.

Installing from the marketplace creates your workspace without a password, because GoHighLevel has already proved who you are. The side effect is that GoHighLevel becomes the only way into your account. Setting an email and password here gives you a second door to the same workspace, with nothing changed on the GoHighLevel side.

Worth doing even if you have no intention of ever leaving. It is your account and your clients’ data, and it should not depend on a product you might one day stop paying for.

Skip this if you arrived by invite. You already have a login.

Step 3 — Add one site

Sites & Audits → Add a site. You need the URL and the town the business actually works in. The town matters: it is what every local ranking check is measured against, and getting it wrong makes every number afterwards wrong too.

Start with a client you know well. That way you can check whether what Ospry tells you matches what you already suspected, which is the fastest way to decide whether to trust it.

Adding a site does not commit you to anything. A site stays a free prospect until you mark it as a client, and only clients count towards your plan.

Step 4 — Run the audit and read the score

Hit Run audit. It takes two or three minutes because it is genuinely fetching the site, running Lighthouse, and asking the page questions. Make a coffee.

You get a score out of ten and a list of what is wrong, urgent first. The list is the useful part. The score exists so you can see it move.

Read the top item first and ignore the rest for now. The list is deliberately ordered so the first thing is the thing that matters most. If a page is telling Google not to list it, nothing below that line is worth reading yet.

Step 5 — Connect Search Console

This is the highest-value thirty seconds in the whole product, and almost everyone skips it.

Connections → Google. You will be given an email address. Add it as a read-only user on the client's Search Console property. That is it. No Google login from you, no OAuth screen for the client, nothing to reconnect in six months.

Once connected you are looking at Google's own data about that site: what it actually ranks for, what people actually typed, and what they clicked. Everything else in Ospry is measurement. This is the truth.

Analytics works the same way, same email, same read-only access.

Step 6 — Track a few keywords

On the site, add the keywords worth watching. Four or five per site is usually right: the services that actually make money, with the town on them.

“block paving loughborough”, not “paving”. A generic term tells you nothing about a local business, and nobody searching it is about to book anything.

Your keyword allowance is pooled across every account, not rationed per site, so a client who needs eight can have eight.

Step 7 — Put your name on it

Settings → Branding. Your logo, your colour, your business name. Reports and client-facing pages use it from then on, and nothing a client sees says Ospry.

Worth doing before you send anything to anyone. It costs nothing and it is the difference between forwarding a tool's output and sending your own work.

Step 8 — Turn on your audit page

Your Audit Page. You get a branded page where anyone can type their website address and get a real audit. Put it on your site, in your email signature, or in a post.

When somebody uses it, the lead goes into your CRM and you get an email with what was found, so you can reply the same day. That speed is most of why it works.

Step 9 — Client links inside GoHighLevel

Connections → GoHighLevel, then Client Links. Each client gets their own link that drops their SEO page straight into their sub-account as a custom menu item. They see their own data, branded as you, without a second login.

If you use something else, or nothing, skip this. Nothing in Ospry requires a CRM.

Step 10 — Send one report

Reports → Generate. Send it to a client, or to yourself. It is the fastest way to see whether the output is something you would actually put your name on, which is the only question that matters.